The Hatewatch blog is managed by the staff of the Intelligence Project of the Southern Poverty Law Center, an Alabama-based civil rights organization.

Plan B: How to Tone Up the White Race

By Heidi Beirich on November 30, 2007 - 7:32 am, Posted in Academic Racism, Extremist Commerce, White Supremacist

The white nationalist world is filled with any manner of oddball schemes, but a recent advertisement in the race science publication American Renaissance for “saving” the white race through the use of “Positive Subliminal Audio Programming” has got to take the cake for kookiest.

Alexander Thiele of the Legion of Joan of Arc blog proposes that for white nationalists to “safeguard [their] ethnic genetic interests,” they must counter destructive PC propaganda, which he calls negative subliminal audio programming, that whites are subjected to every day. That programming supposedly interferes with whites’ ability to understand that their true interests are in saving the white race — not hanging out with people of color.

Thiele came to this understanding of how whites went wrong after reading a 2006 article by anti-Semitic theorist Kevin MacDonald, a psychology professor at California State Long Beach, in the white supremacist journal, The Occidental Quarterly. The article argued that although “ethnic tendencies are automatic,” the mass media and our multicultural society’s “cultural programming” is somehow interfering with these natural processes — and thus stopping white nationalism from taking off. (For more on Kevin MacDonald’s anti-Semitic body of work, see here.)

So what does Alexander propose that whites should do? Lucky for white nationalists, Thiele says he has already created a way to bring “self programmed positive subliminal audio into our people’s daily routines.” He created a “subliminal, hypnotic guided meditation called Destiny and another piece, a pure subliminal called Winning.” The audiotapes are composed of tones that supposedly stimulate the frontal cortex and “synchronize both hemispheres of the brain which unifies and protects the mind from the enemies [sic] negative subliminal assault.”

Worried that Thiele’s Aryan tones might not work? Just listen to this American Renaissance conference-goer’s testimonial: “My wife and I had not been doing very well. We were edgy, finding fault with each other and talking about a divorce. … So I did what you suggested; put the CD on the home stereo and let it repeat on track one for a month. After two weeks things smoothed out a little. … After a year we made a good deal on a better house. I have some very interesting new job offers which I have not acted on yet because I want to do it right. My level of political activity has increased considerably. My wife and I have not spoken about divorce since before listening to the CD.”

  • Brian Stewart

    I think its prejudiced to use the teaser “how to tone up the white race” as a segway into the kookiest white cracka idea imaginable as somehow apt to describe all so called white people(also the descendents of many mixtures of tribes who might more fairly be called “the northerners” of euro-anglo descent because they settled in colder climes after their trek from Africa a few thousand millenia before. The vast vast majority of white people don’t wake up each morning thinkng “oh I am white and now I must have my Kelloggs breakfast and get ready for my white job after I donn my white clothes and feed my white dog sammy.”
    They just wake up as people getting ready to start their day. Its wrong to dehumanize “people” by using the excuse they are white, or have a different color of hair, or eat white icing poptarts as a conspiracy code of brotherhood. Aryan nation “people” are just a bunch of immature kids in adult bodies playing tree fort games, unfortunately with a bizarre selfish outlook and penchant for bullying and keeping in their little closed circle of like minded “brothers”. The rest of white society rejects them, fought them in world war 11 at great loss of life to themselves and passed laws world wide to prevent their resurgence. They don’t see them as white people: they see them as an evil criminal gang, antisocial, and an embarrassment. I think the Southern Poverty Law center needs remember that lots of poor people include college students and young people learning a trade, serving in the military, doing missionary work, as well as elders working simple low paying jobs or struggling to survive on social security after a lifetime of underpaid work. It also includes alternative lifestylers, hippies, beats, all shapes of bohemians, drop outs and single working mothers, lost souls, those with mental illnesses, criminal records that make them unemployable, people stuffed away in dehumanizing soul destroying prisons, failed bankrupt rural farmers, chicken factory workers, cow herders, and you name it. These are also good people who live in poverty and they deserve better and yes many of them are white, white, white and have more in common with people of color if you insist on racializing everything than they have in common with the ruling class, most of whom are white. I mean, come on, be a little objective, a little inclusive, a little less blamming of people just because you see them as white. Get a change of lenses, and have the curiosity to grow up. Take the challenge. We are all first people before we are any guild card carrying members if at all. Drop that crutch and get out in the world of people, real people, not just the ones who reinforce your myopic self serving view. That makes you Aryan brotherhood material if you haven’t looked at yourself with sunglasses on in a dim room too.

  • Josef

    What the heck do I say here?

    I mean what is even on a self-improvement tape to make you a better white person?

    “Jerking off to pictures of Asian schoolgirls is not good. It makes you a race traitor.”

    I’m just imagining a tape that tells you how unattractive non-white women are or something.

    I mean what is there to say about this without getting in to the realm of mockery?

  • unlucky 13

    Sounds like a portal to the world of insanity if you ask me.Hope it stays with nut-jobs.Government could drive us all beserk

  • dana

    This is so ridiculous that this can occur in 2007

  • the daily phosdex

    Correct me if I’m wrong here, but questions have actually been raised as to the efficacy of subliminal-message tapes and recordings in past; there do happen to be a number of scholarly studies which suggest this.

    Too, the supposed “testimonial” should be taken with the proverbial grain of salt; section 13 of the Advertising Code of the Council of Better Business Bureaux explains scenarios where advertising using testimonials or endorsements could risk being seen as misleading, as does 16 CFR 255 (Federal Trade Commission Guides for Testimonials and Endorsements in Advertising).

    In particular:

    Where the testimonial is insincere or does not otherwise reflect the timely opinion of the endorser;

    Where the testimonial contains ellipses, indicating that such is not being quoted in its entire (raising questions of meaning and impact being diluted or compromised);

    Where it turns out that the endorser is not qualified to give a clear opinion about the effectiveness of, or results to be derived from, use of the product;

    Where the endorser is from a well-known and highly-respected institution or agency, and the ad fails to disclose that the opinions are solely his, and not otherwise reflecting those of his workplace;

    Where broad claims “implying endorsement or approval by indefinitely large or vague groups” (e.g., “the homeowners of America” or “the doctors of America”) are made; and

    Where it turns out that the endorser has an undisclosed financial interest in the product/service being thus endorsed.