The Hatewatch blog is managed by the staff of the Intelligence Project of the Southern Poverty Law Center, an Alabama-based civil rights organization.

IFI’s Laurie Higgins Goes Off the Deep End, Again

By Mark Potok on June 7, 2010 - 10:39 am, Posted in Anti-LGBT, Christian Right

So you thought McDonald’s was a huge fast-food restaurant chain making huge profits and reaping some criticism in the process over the healthiness of its food?

Well, think again. The company whose 31,000 outlets serve nearly 47 million people a day actually is a full-fledged font of evil. It is “hell bent on using its resources to promote subversive moral, social, and political views about homosexuality to our children.” It “hoists high the rainbow colors of the homosexual movement that points to the substitution of the worship of man for the worship of God and leads to depravity and destruction.” McDonald’s, in a phrase, “promot[es] the homosexual agenda.”

Or so says Laurie Higgins, the slightly mad director of the “Division of School Advocacy” at the Illinois Family Institute, a particularly virulent anti-gay, religious-right organization. McDonald’s, the intrepid Higgins insisted in a furious “Call to Action” issued last Friday and entitled “McDonald’s Promotes Homosexuality, Again,” “has once again revealed it true colors.”

And what’s all the fuss about? Ms. Higgins, you see, is mad, really, really mad, because McDonald’s is airing an ad in France, entitled “Come as you are,” that depicts a teenage boy talking to his boyfriend on a cell phone at the restaurant. The whole scene is just, well, a little too normal-looking for the “school advocate.”

“[P]lease,” Higgins implores, “do not use your resources to support McDonald’s.”

Of course, this is Laurie Higgins speaking — the same woman who, in one of her rabid weekly rants, recently fumed about President Obama’s “commitment to radical, subversive change.” In a white-hot lather over Obama’s proclamation of June as Lesbian, Gay, Bisexual and Transgender Pride Month, Higgins raged about the proclamation, fulminated about Obama’s signing of the 2009 federal hate crimes bill — a statute that many religious-right leaders falsely claim could lead to pastors being jailed for merely condemning homosexuality as unbiblical — and concluded angrily that the president is “implicitly … embrac[ing] heresy.”

The likes of Laurie Higgins may well be on the wane. This February, Jim Daly took over the long-time gay-bashing powerhouse Focus on the Family after Focus’s hard-line founder James Dobson, 74, left to host a radio show. Daly immediately began showing signs of moderation, meeting with gay activists, suggesting that Obama was a good role model for black fathers, ending the ministry’s highly controversial “reparative therapy” for gays and lesbians, and, horror of horrors, suggesting that even if gay marriage is widely legalized the world will survive. “I will continue to defend traditional marriage,” Daly said in an April interview with AOL’s Andrea Stone, “but I’m not going to demean human beings for the process.”

This doesn’t make Laurie Higgins too happy. She thinks Daly showed “surprising naivete,” she wrote in a late April “Call to Action.” Focus on the Family “better figure out how to stop the pro-homosexual juggernaut.” Churches, she says, “are adopting emasculated [funny word choice, that!] approaches to the pro-homosexual movement.” Responding to Daly’s refusal to “demean human beings,” Higgins adds: “The language employed by Mr. Daly here is the kind of language commonly employed by … homosexualists.”

“Shouldn’t we boldly confront the efforts of homosexualists who are work [sic] feverishly to expose our littlest ones to homosexuality and ‘transgenderism’ in our public schools? How perverse does the behavior that our public schools affirm have to become … before the church … will … confront unproven, corrupt ideas?”

Daly, apparently, does not belong to the same school, although Focus on the Family remains a highly conservative organization. “I want to express respect for everyone, for all human beings,” he told AOL. “It’s not about being highly confrontational.”

  • MrsCaptJack

    For a list of companies that actually DO support equal rights, just visit the Human Rights Campaign website. They repeatedly list companies that support them and often tell what each company has done, such as making employment opportunities easier, etc.

    Personally I don’t qualify any fast food as actual food, but there are times when it is a necessary evil.

  • American Wetback

    i am a burger king man myself, when i can afford and i am afraid of clowns, but this is about the most ridiculous type of moral posturing i have seen in a while. if there were as many gays as miz laurie claims and they were trying to take over the world then we would all be carrying man bags and following the yellow brick road. but i think ill go buy some fries today just to spite miss westboro runner up laurie higgins. teach you’re children to love and they will eat healthy food. teach them to hate and they will only eat unhealthy food. why not teach tolerance instead of hate? people that take this kind of stuff seriously should be marginalized in our society, not given publicity.

  • Ryan

    Oh man. What to do? My instinct is to anti-boycott to support equality and McDonalds deserve credit here, BUT I am boycotting them as a FIFA World Cup sponsor…

    (Oh, and I’m also a vegetarian. So while I commend McDonalds on this occasion, I can’t anti-boycott I’m afraid.)

  • DHFabian

    Nik, here is a lesson in fanatical reasoning. You asked, “What about eating at Wendy’s or White Castle? Does that help them (gays) too?” Yes, and in fact, both stand as proof of the octopus-like reach of the gay agenda! And here’s how to reach that conclusion —
    Think: Why was this restaurant chain named “Wendy’s”? Well, what girl of the Baby Boom generation never read the Wendy comic books as a child, huh? Who and what was Wendy? A little witch! An agent of evil who competed with boys and, as I recall, didn’t play with normal girl toys because — you guessed it — her witchly lesbian caretakers indoctrinated her into the lesbian lifestyle. Because Wendy was such a cheerful, happy girl witch, it planted a subliminal message into the minds of American girls that ultimately resulted in the sexual revolution of the 1960’s, resulting in wives leaving their husbands for lesbian lovers, destroying families and weakening the country. And that’s how that worked.

    White Castle — Like a fairy tale — a magical white castle! Magic — evil. Castle –aha! The message is that if you embrace evil, you’ll be rewarded with the wealth of royalty!
    And who lives in the castle? The queen! In fact, a flamboyant, feather-boa flaunting queen promoting the homosexual lifestyle!

    See? You just need to know how to interpret things.

  • Sam Molloy

    I saw this last week and just had my first Big Mac in a long time. It was as good as I remember but I think on my next visit I’ll get something healthier.

  • Herbert E. Larson

    I am for any boycott of MacDonald’s but not for these reasons this is an agenda of hate. MacDonald’s should be boycotted for the right reasons like its small beef patties that have globs of grease 1/8′ to dime size, that look and taste just like beef. I know about these because I worked at one of their food factories, yes factories not restaurants. The only thing good at MacDonald’s if it’s not to hot is the coffee with cream no sugar for me anything else like Martin Spurlock smells great first bite and it turns to dust.

  • Daniel Rosenthal

    Has Laurie Higgins joined the Westboro Baptist Church?

  • daemonesslisa

    I don’t share america’s prejudice against the obese. I say eat whatever and whenever the hell you want! And if it pisses off vermin like Laurie Higgins, eat it twice! :)

  • Jim Carlson

    I used to avoid McDonald’s for its menu. Now, what the heck – I’ll gladly put on a few pounds to promote equality.

  • William Rogers RN (Ret.)

    GET A GRIP LAURIE! BUt also thank you, I have always eaten anywhere BUT McDonalds, now I think I’ll start getting my fast-food fixes at McDs! And by the way, lady, this was a commercial,. aired in France- are we now dictating domesticv policy for France?! Sheesh!

  • Mama

    Actually, WalMart does sell hemp products, including hemp twine in the Crafts section.

    Let the Higgins’s of the world rant away if they wish. All it does is cluster the nutjobs together for easier identification and turn everyone with more than two live brain cells against them.

  • Alan Aardman

    Actually, given the unhealthiness of hatred, it’s probably a good idea from a medical standpoint that these people lay off the Mickey D’s.

  • Julia

    If it wouldn’t be for the immense pain they cause, I would feel sympathy for these over-zealous homophobic activists. Is it brainwashing through religion, insecurity about their own sexuality, being uncomfortable about sex in general, or maybe just the need to feel superior? Why do these people not see love and embrace it? How can they still believe that loving another of the same sex is a choice? Seriously, there is something very wrong with these people. Love is love is love…….and that cannot be anything except beautiful.

  • Dakotahgeo

    What can I add to already excellent posts? Nada. Just want to let you know I’m reading and supportive!
    Bty the way, who knows anything about KFC? I have got to have one of their oil-laden chicken breat sandwiches before they quit making them. OaO! Over and Out! Dak!

  • Ruslan Amirkhanov

    Michael, you could say the same for Disney. They are attacked for supposedly having “pro-gay” policies, but their kids films are still always the same plot: Princess meets prince.

  • IludiumPhosdex

    So: If Ms. Higgins wants All Good Christian Americans to boycott McDonald’s in the name of G-d, Country and Family, what would she recommend as a “family dining” alternative, exactly?



    Waffle House?

    Village Inn?

    Old Country Buffet/Hometown Buffet/Country Buffet (trading stylee varies by region)?

  • Elizabeth

    In a way this is just too funny. What better way to counter the progressives’ move away from McD’s than by some kind of reverse psychology…. “the enemy of my enemy is my friend.” What’s next? A pro-hemp movement at Wal-Mart? Sure, the lady probably is a hate-spewing wingnut, but wouldn’t it just have been a perfectly devious bit of genius PR??

  • Spencer Collins

    I just love that word homosexualist, as meaningless as racialist.

  • Michael

    Militant anti-gay activist Higgins needs to read the Bible’s opinion on women teaching men. It’s shocking that one claiming to be a Christian would deliberately disobey God’s Word.

    In the meantime, I stopped eating at McDonald’s several years ago when they kowtowed to large pro-homophobia advocacy groups and ended ther association with a gay business group. It’s funny that unrepentant homophobe Higgins is so concerned about McDonalds and doesn’t even see that they are on her side. As for me, until McDonald’s stops allowing anti-gay activists to control it, they will not see another dime from me.

  • Ruslan Amirkhanov

    McDonalds’ food is extremely unhealthy, wherever you live. In Europe it is even greasier I would say. Nice that McDonalds supports equality but you shouldn’t kill yourself with that crap.

  • tomJ

    Is this Higgins lady part of a ministry, or a minstrelsy? And yes, Dick’s Drive-In is a fixture in Seattle. I used to work right next door to the one on Broadway, and on warm days when the window was open, we’d say “mmm, you can smell Dick’s”

  • Janbytheshore

    In the Pacific Northwest we have several “Dick’s Drive-In” (I kid you not). What about THEM? Hmmmm? What a complete and unadulterated twit.

  • Rich

    Until someone analyzes the content of McDonalds’ European fare, I would reserve judgement on it’s healthfulness. The EU countries tolerate a lot less crap in their food than Americans do: I can just about guarantee that the beef is hormone free, antibiotic free (which means no feedlot either), and there will be no HFCS in anything.

  • Larry Rochelle

    Just had a delicious Angus burger at Mickey D’s. Great! I Coulda had a salad, but did add lettuce and tomato to the Angus! Isn’t it wonderful that we can be free to eat what we want? Life is short! Enjoy it.

  • Carter

    There is an issue that makes me rather unhappy – and that is the not-so-subtle way that a fast-food chain attempts to equate the struggle of sexual identity with it’s fat infested unhealthy product line.
    Do gay individuals crave several more pounds of fat on their bodies? Do they want to advance culinary fraud as that which aids the struggle for self examination? I think not.
    A company that serves the public will have as part of that public; a percentage of gay individuals; obviously.
    But what is a profound lie is that somehow a prodigious lipid merchant “CARES” about an individual group beyond their wallets.
    Laurie Higgins is as foolish as MacDonald’s is superficial.

  • Mik

    What about the happy clown at Jack in the Box? Huh? What about him?!

  • Mason Green

    Wonder what Morgan Spurlock would say.

  • Nik

    Sweet, by eating Macs I’m helping gay equality? Thanks Laurie! What about eating at Wendy’s or White Castle? Does that help them too?