In an appeal to potential investors titled "Population is Destiny," the famously reclusive Regnery wrote this March that the Caucasian dating service would be no ordinary money-making opportunity, but a chance to ensure "the survival of our race," which "depends upon our people marrying, reproducing and parenting."

Regnery, who says he's long been concerned with a "tendency to bachelorhood" among white men, told the potential investors that his latest effort to save the white race would not stop with match-making.

The dating service, he says, will be only the "first arrow in a business quiver" providing "services and products to whites."

Promoting white nationalism is nothing new for Regnery — or his family. His grandfather, William I, signed incorporation papers for the America First Committee, an organization that opposed fighting Nazi Germany in World War II. His father, Henry, created Regnery Publishing, one of the major purveyors of books by right-wing attack dogs like Anne Coulter and G. Gordon Liddy.

William II has made his mark as a major fundraiser in radical right circles as the founder of the Charles Martel Society in 2001. The society publishes The Occidental Quarterly, an academic-looking journal filled with articles by white-supremacist luminaries such as Sam Francis, editor for the white supremacist Council of Conservative Citizens and Wayne Lutton of the hate group The Social Contract Press.

The society is putting together conferences, summer schools and a speaker's bureau — all designed to push Regnery's view that the white race is veering toward extinction.