Jews Offering New Alternatives for Healing (JONAH) fraudulently claimed to provide services that “convert” people from gay to straight. These services, known as conversion therapy, have been discredited or highly criticized by all major American medical, psychiatric, psychological and professional counseling organizations. The SPLC filed a first-of-its-kind lawsuit against JONAH for fraudulent business practices. A jury found that JONAH violated the state’s consumer fraud law by offering services that purport to turn gay people straight.