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The Road to 60: Reigniting the Fight for Freedom

Fannie Lou Hamer's quote “Nobody’s free until everybody’s free” rings true in Mississippi's ongoing struggle for civil rights and voter enfranchisement.

A joint venture of the Southern Poverty Law Center and the Student Nonviolent Coordinating Committee Legacy Project, the Mississippi’s Got Now: Road to 60: Reigniting the Fight for Freedom campaign is a multidisciplinary effort that unites community members, youth, faith leaders and civic groups committed to building a more representative, more inclusive and more democratic ecosystem in Mississippi.

With a goal of increasing voter turnout by 44%, this campaign seeks to register and mobilize 60,000 new or inactive voters across the state. Much like the campaign of 1964, The Road to 60 will draw national attention to the oppression that still plagues Black and Brown people in Mississippi.

The sole goal of this campaign is to help build political power among the most vulnerable communities in the state.

Meet Our Partners

  • 92nd Student Government Association of Tougaloo College
  • ACLU-MS
  • Alcorn State University | Hiram Rhodes Revels Institute for Ethical Leadership
  • Black Voters Matter Fund
  • Black Women Vote Coalition 
  • City of Jackson 
  • Children Defense Fund
  • COFO Center at Jackson State University
  • Credible Messenger/ Strong Arms of Jackson 
  • Cultural of Democracy Collective | When We All Vote 
  • Electoral Justice Project
  • Fair Count
  • Faith for Black Lives
  • Foundation for the Mid South 
  • General Missionary Baptist State Convention
  • Immigrant Alliance for Justice and Equity
  • Jackson (MS) Chapter, The Links, Incorporated 
  • Lawyers Committee for Civil Rights Under Law
  • League of Women Voters 
  • Magnolia Bar Association 
  • Margaret Walker Institute at Jackson State University 
  • Metro Jackson, National PanHellenic Council
  • Mississippi Black Women’s Roundtable
  • Mississippi Center for Justice
  • Mississippi Council of NCNW
  • Mississippi Engaged 
  • Mississippi Moves
  • Mississippi Poor People’s Campaign
  • Mississippi State Conference of NAACP
  • Mississippi Volunteer Lawyers Project
  • Movement for Black Lives
  • MS Votes
  • National Council of Churches
  • NAACP Legal Defense Fund 
  • North Mississippi, Pan Hellenic Council 
  • One Voice
  • Operation Good 
  • People’s Advocacy Institute
  • Redeem Democracy.us (a project of Faith for Black Lives & Black Alder Labs)
  • Soule’
  • Southern Echo
  • Southern Initiative Algebra Project 
  • Southern Rural Black Women Initiative Inc.
  • State of Mississippi Organization, Omega Psi Phi Fraternity Inc.
  • The Jackson Advocate
  • The Lighthouse | Black Girl Projects
  • Tougaloo College
  • Veterans of the Mississippi Civil Rights Movement
  • We Must Vote
  • WJSU/The Sipp.FM
  • Women for Progress / Women for Progress Radio Network 

Upcoming Events

Truth and Poverty Tour

The SPLC, in collaboration with the Foundation of the Mid-South, Mississippi Poor People’s Campaign and One Voice, will conduct a statewide tour that will anchor the conversation around Truth, Poverty and Civic Engagement, May 14-16, 2024. The stops will consist of a series of community field hearings, community site visits, stakeholder meetings and voter registration activations. For details, please contact Lolita.Bolden@splcenter.org.

‘Super’ Tuesdays Activation

Campaign partners join forces to host Super Tuesday voter engagement activities that incorporate phone banking texting, and canvassing communities and other culturally relevant events that appeal to motivation of voters. For details, contact Brandon.Rue@splcenter.org.

The Road to 60: Organize, Mobilize, Defend and Win Training Summit, Aug. 15-17, 2024

The Road to 60: Organize, Mobilize, Defend and Win Training Summit will serve as the convening space for Mississippi-focused organizers and community-based change agents. The summit will bring together key stakeholders and community members for a weekend of organizing, strategizing and mobilizing in commemoration of the 60th anniversary of Mississippi Freedom Summer 1964 and will be in Jackson, Mississippi. The summit will pay homage to the Mississippi Veterans of the Civil Rights Movement and Mississippi’s legacy of civil rights. For details, contact: Advocacy@splcenter.org.

Mississippi’s Got Now: SPLC On Campus Tour Takeover

The SPLC partners with MS Votes, We Must Vote and NAACP to kick off its fall college tour to help inspire and engage young people to get involved in the upcoming elections. Tour dates coming soon. For details, contact Kimar.Cain@splcenter.org.

Partner Events and Activities

July 25, 2024: Freedom and Light Gala with General Missionary Baptist State Convention of Mississippi Inc. - Jackson, Mississippi.

  • Voter Registration Activation and Video Promo 

July 26-27, 2024: Summer Breeze Activation with MS Chapters of Omega Psi Phi Fraternity – Jackson, Mississippi.

Sept. 15 -21, 2024: National Voter Registration Week in partnership with When We All Vote.

Oct. 7-11, 2024: National Voter Education Week / Text-A-Thon/ Distribution of Game

  • Yard Sign Distribution Week 

Nov. 5, 2024: Election Day - Voter Protection Hotline with One Voice

Resources

Illustration at top by SPLC